Poths General

The historic Poths General Store served Franklin families for 40 years as the neighborhood emporium at the redevelopment site. Tailored brick by brick to elevate the town center with newfound urban energy and vintage-inspired local charm, the refined Poths General concept presents an original, bustling boutique scene to connect the community at this long iconic corner of the City.

A collection of retailers, restaurants, residences, amenities, and rotating activations designed to endure and evolve. A modern heirloom destination, the reimagined Poths General gathering place offers a wholly unique visitor and resident experience with balanced style and substance.

Poths General includes the assemblage of three existing parcels, including the Orchard View Shopping Center and two vacant parcels just east of the shopping center. In total, the redevelopment site measures roughly 25 acres.

Development Details

SEC 76th & Rawson
Franklin, Wisconsin

+/- 25 acres

Total Project Capitalization

$200 Million

Program Statement

Apartment Units

Town Center

20,000 sq. ft.
Commercial Space

50-Key Hotel

GROUNDBREAKING

Estimated 2Q2024

Luxury Apartments

Up to 500 apartment units contained in a variety of four to five-story buildings with underground parking. Poths General will be one of the finest in the Franklin submarket, with special attention paid to the interior and exterior finish level. Units ranging from studios to three bedrooms will feature Class A finishes – quartz countertops, stainless steel appliances, and hard surface plank flooring.

Town Center

The Franklin Town Center will include a variety of open spaces and programmed public uses. We envision a mix of open green space available for weekly farmers markets or winter holiday markets and programmed areas containing a large screen for community movie nights or a small amphitheater for a concert series. An iceskating rink creates a four-season destination in the winter and a splash pad for the summer. A food truck court includes an adjacent enclosed kitchen and public restrooms to allow for a continually rotating mix and variety of food purveyors. A variety of outdoor plazas adjacent to the commercial uses tether the public uses to the activated commercial space. Finally, a network of pedestrian walks links all of the uses on the site, empowering visitors to explore and experience this urban lifestyle community to its fullest.

Commercial Use

Roughly 20,000 square feet of commercial and retail uses are ideally positioned among the residential and public uses. We envision a mix of high-quality restaurant, brewery, and coffee shop vendors for the space.

Boutique Hotel

Separate but related development partners will develop a roughly 50-key, three-to-four-story boutique hotel.

Residential Amenities

A roughly 6,000-square-foot clubhouse is positioned opposite the town center, creating a dynamic but permeable division of public and private zones. The clubhouse will include our leasing center and management offices, along with an expansive clubroom that opens up to ample patio space, an outdoor kitchen, and a private pool. The site planning will also include resident dog parks and several thousand linear feet of walking trails. A pastoral central common is designed east of the clubhouse as a residential ‘backyard.’ It is separated from the high-activity public plaza and provides access to resident dog parks, water features, recreational pavilions, and additional walking trails.

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Poths General

Development Details

Total Project Capitalization

Program Statement

GROUNDBREAKING

Luxury Apartments

Town Center

Commercial Use

Boutique Hotel

Residential Amenities

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